Treating the Customers Right

It seems like all of my magazine subscriptions come at once. So here is another letter I sent to the editor of ComputerWorld magazine.


I enjoyed reading Paul Glen’s column “Tripping on the Red Carpet Treatment” in the May 7th issue. Paul really hit the nail on the head so to speak. Often times, we treat our “red carpet” customers better, but at the expense of our other customers.

Each customer should be “special” to your organization and treated as such. While not all customers will get the elaborate “red carpet” treatment, none should be treated as being unworthy of walking on the carpet!

Of course, Paul is right, whatever “special” treatment is given to one customer, it should not alienate another customer.