Below is a letter to the editor of SmartMoney Magazine.
While I agree that e*trade is a pretty good brokerage firm overall, ("Finding the Best Fit" June 2009) the article left out one huge mistake e*trade pulled on some of its clients.
In March, e*trade abruptly terminated their line of mutual funds. This of course forced investors to liquidate their holdings, no doubt many at huge losses. How's that for customer service!
I have yet to read any analysis about this from any newspaper or magazine source, probably because e*trade advertises in most major publications (including your own).